Live Training Webinar
Fighting Mis- and Disinformation: Inoculation and Pre-bunking for Communication Profession
Debunking misinformation doesn't work the way you'd hope.
By the time false claims spread, the damage is done. Fact-checks arrive too late, often reinforcing the very lies they attempt to correct.
Meanwhile, the World Economic Forum has named misinformation a top global risk for two years running, and 85% of people worldwide worry about it.
This interactive training webinar introduces psychological inoculation, a proactive, evidence-based strategy that builds cognitive resistance before misinformation strikes. You'll learn to identify the manipulation techniques that power disinformation campaigns, apply inoculation strategies across risk, crisis, and emergency communication phases, and walk away with a practical roadmap to protect your audiences from false narratives before they take hold.
Thursday, December 11, 2025
At 05:00 PM WET - GMT: 17:00 •ET: 12:00 •CT: 11:00 •MT: 10:00 •PT : 09:00
About the training webinar.
The era of reactive debunking is over. False claims now spread faster than corrections can reach audiences, and traditional fact-checking often arrives too late to matter.
Misinformation campaigns use the same manipulation techniques repeatedly; emotional appeals, logical fallacies, scapegoating, impersonation, but most communication teams fight each false claim individually, never addressing the underlying patterns.
This 90-minute interactive training webinar gives communication professionals a proactive alternative. Using evidence from 33 experiments, you'll learn psychological inoculation—a technique that builds cognitive resistance before misinformation strikes.
The training presents a technique-based framework backed by signal detection theory and published meta-analysis. You'll identify 15+ manipulation tactics used in disinformation campaigns, learn when to deploy inoculation strategies across risk, crisis, and emergency phases, and design practical interventions that scale across your organization.
It turns prevention into a working tool that helps teams act early, protect audience trust, and stop false narratives before they spread.
What's included in the training?
When you register for the Inoculation and Pre-bunking for Communication Professionals training webinar, you'll leave with more than notes; you'll gain a science-backed system to build audience resistance against misinformation before false claims spread.
Live 1-Hour Training
A step-by-step session on how to identify manipulation techniques, design inoculation interventions, and deploy pre-bunking strategies across risk, crisis, and emergency communication phases.
Replay Recording (Lifetime Access)
Revisit the material anytime or share it with your team to embed proactive misinformation defense throughout your organization.
Your Crisis Communication Plan Template
A complete framework for assessing threats, piloting interventions, measuring effectiveness, and scaling inoculation strategies—making the approach immediately actionable.
Actionable Playbook, Not Theory
Techniques backed by meta-analysis of 33 scientific experiments. Field-tested frameworks you can apply right away to protect trust, improve discrimination, and stop manipulation tactics before they take hold. Ninety minutes. Real prevention. No jargon.
About your trainer & host
Philippe Borremans
Crisis, Risk and Emergency Communications Consultant
Philippe is an independent crisis communication consultant who's worked with UN agencies (WHO, ILO...), governments, and major corporations like IBM. Former President of the International Public Relations Association and author of "Mastering Crisis Communication with ChatGPT", he produces the "Wag The Dog" newsletter and podcast, helping organisations navigate reputation threats in the digital age.
Build Cognitive Resistance Against Mis/Disinformation Before It Spreads
Shift from reactive to proactive.
Create an inoculation strategy that protects your audiences before false claims take hold—from emotional manipulation to logical fallacies and coordinated disinformation campaigns.
Identify manipulation faster.
Learn to recognize 15+ techniques used in misinformation campaigns so your team can spot patterns, warn audiences early, and neutralize tactics before they gain traction.
Inoculate with confidence.
Deploy pre-bunking interventions across risk, crisis, and emergency phases using evidence-based methods that improve discrimination without fostering cynicism.
Measure and scale your approach.
Design practical pilots, track effectiveness through proven metrics, and expand successful interventions across your organization for lasting audience protection.
YOUR training webinar Pass
€97
One-time fee, EUR (USD 114)
- Live 1-Hour Training
- Replay Recording (Lifetime Access)
- Pre-bunking & inoculation guide
- Actionable Playbook, Not Theory
Spots are limited — reserve your place today.