Coming December 2025
From Chaos to Control:
Your Step-by-Step Blueprint to Build a Resilient Crisis Communication Plan for the Polycrisis Age.
Move past outdated, linear playbooks and build an adaptive framework designed for the complex reality of today's interconnected, cascading crises.
Everything You Need to Respond with Confidence
Crisis-Proof Your Brand
Protect your reputation with battle-tested crisis communication strategies & tactics
Ready-to-Use Templates
Download proven templates, scripts, and checklists you can implement today.
Step-by-Step Framework
Follow our proven 5-phase methodology to build your plan in just 30 days.
Audience Strategies
Learn exactly what to say to people at risk, customers, media, and employees.
2026 Crisis Trends
Stay ahead with insights on AI, deepfakes, policrises, and emerging threats.
Real-World Examples
Study crisis case studies with detailed analysis and key takeaways.
Everything You Need to Respond with Confidence
Crisis-Proof Your Brand
Protect your reputation with battle-tested crisis communication strategies & tactics
Ready-to-Use Templates
Download proven templates, scripts, and checklists you can implement today.
Step-by-Step Framework
Follow our proven 5-phase methodology to build your plan in just 30 days.
Audience Strategies
Learn exactly what to say to people at risk, customers, media, and employees.
2026 Crisis Trends
Stay ahead with insights on AI, deepfakes, policrises, and emerging threats.
Real-World Examples
Study crisis case studies with detailed analysis and key takeaways.
What's Inside the Workbook
- 13 comprehensive chapters guiding you step-by-step from foundational assessment to building your team , developing messages , and implementing a continuous training plan.
- A flexible, adaptive framework designed for the modern "polycrisis" world , moving you beyond the rigid, linear playbooks that fail in complex situations.
- Dozens of practical templates, worksheets, and checklists plus 7 complete appendices with resources like a Message Template Library and Stakeholder Analysis Worksheets.
- Strategic matrices for rapid decision-making, including a Stakeholder Priority Matrix to identify your most critical audiences and a Channel Selection Matrix to ensure your message lands effectively.
- A "First Hour Response Protocol" and a Quick Reference Guide for the Social Media Lead to help you take control of the digital narrative immediately.
- A modular Core Message Architecture (the ACAC Model) and advanced media spokesperson training drills to build trust and show empathy, not just recite pre-written scripts.
- Comprehensive post-crisis evaluation tools, including guides for "hot wash" debriefs , formal After-Action Reviews (AARs) , and an Improvement Action Tracker to create a culture of continuous learning.
- Real-world case study analysis on the polycrisis impacts of the COVID-19 Pandemic , the Boeing 737 MAX crisis , and the Suez Canal Blockage.
Philippe Borremans
Crisis Communication Expert & Strategic Advisor
Philippe Borremans is an independent consultant specializing in risk, crisis, and emergency communication, with over two decades of hands-on experience managing real-world crises including public health emergencies, natural hazards, and corporate reputational challenges.
Thought Leadership: Philippe is an author and educator who frequently lectures at universities and business schools across Europe and North Africa. He authored "Mastering Crisis Communication with ChatGPT: A Practical Guide" (February 2023) and publishes the popular weekly newsletter and podcast, Wag The Dog, covering trends in crisis, risk, emergency communication with a focus on technology and AI.
Leadership Roles: Past President of the International Public Relations Association (IPRA 2021), former Vice President of the International Association of Risk and Crisis Communication (IARCC), and current member of The Resilience Advisors Network.
FAQ
How is this a 'workbook' and not just a standard business book?
This is a key distinction. The book is designed as an active, hands-on tool, not just a guide to be read. While Part I establishes the "why" behind this new approach , Part II is a practical, step-by-step guide to actively construct your plan. The appendices also include a comprehensive set of ready-to-use resources, such as a complete Crisis Communication Plan Template , Stakeholder Analysis Worksheets , a Message Template Library , and assessment forms.
My organization already has a crisis plan. Why do we need this book?
This workbook is built on the premise that traditional, linear crisis plans are dangerously obsolete. Most old plans were designed for singular, isolated events (like a product recall or a data breach). This book introduces a new approach designed for the "polycrisis" reality—a state where multiple, distinct crises occur at once and interact in ways that worsen their collective impact. It provides the methodology to build an adaptive framework based on modularity, scalability, and responsiveness, which is essential for this new, complex environment.
Is this framework suitable for organizations of all sizes?
Yes. The principles are designed to be scalable. The book provides an adaptive framework that can be tailored to your organization's specific needs, structure, and risk landscape. One of the framework's five pillars is "scalability," ensuring the ability to expand or contract your response based on the crisis's intensity. The author's experience advising both multinational corporations and government bodies informed this flexible approach.
Who is the primary audience for this workbook?
The workbook is designed for communication managers, leaders, and any professional responsible for organizational resilience and reputation. It is ideal for teams that recognize their traditional plans are too rigid and need to build a more flexible framework to handle the interconnected challenges and "unknown unknowns" of the modern world.
Why should I sign up for the pre-sale list?
By signing up, you will be the first to be notified when the book is available for pre-order and launch. You will also instantly receive the complimentary chapter to begin your preparedness planning. Most importantly, you will receive launch notifications and exclusive pre-sale discounted options ahead of the official release date of December 15, 2025.
When is the official release date and what formats will be available?
The official launch date is December 15, 2025. The book is a hands-on workbook, and it will be available as both a physical (paperback) copy, and as a digital e-book. I will be available for the full price at retailers like Amazon (and Kindle), Barnes & Noble and more.
